What each source is allowed to establish.
Sources excluded from our verdict.
Competitor-owned comparisons
An AI video vendor may help us discover a feature or question, but its comparison of a rival does not support our recommendation.
Vendor demo verdicts
Vendor videos can illustrate an interface or stated workflow. They are labelled as vendor material and never treated as independent testing.
Unattributed claims
We do not use copied review text, anonymous statistics without a visible sample, or screenshots without enough context to identify the plan and date.
Single anecdotes
One post can reveal a question worth checking. It does not establish typical quality, support, billing, or reliability.
Stars are context, not a leaderboard.
Different platforms have different audiences, invitation systems, moderation, and review prompts. A 4.8 on G2 and a 3.6 on Trustpilot are not controlled measurements of the same population.
- Show the rating, review count, capture date, and platform together.
- Disclose claimed profiles, paid platform features, or invitation context when visible.
- Use repeated themes, not isolated quotes, to describe buyer experience.
- Keep review-platform snapshots separate instead of averaging them into a fabricated score.
- Recheck changeable facts before major content updates.
A screenshot inherits the limits of its source.
Primary capture
Captured from a logged-in account by our editor. It can establish the interface, displayed price, plan, date, and visible terms, but not normal output quality.
Creator walkthrough still
Attributed and linked to the original video and time point. It can illustrate workflow and controls, but it remains a third-party account state rather than our test.
Creator-reported result
Campaign numbers remain attributed and sit beside missing methodology. They can reveal a testing pattern, but never become a typical-result promise or an editorial performance score.
We evaluate the job, not the longest feature list.
Cost per ad you would actually launch. Monthly subscription price and generated clip count are inputs; publishable output is the buying outcome.
Every commercial fact has a shelf life.
Pages display a last-checked date and link to their source ledger. When pricing, credits, policies, or review counts change, we update the affected claim and preserve the distinction between the captured snapshot and the current offer.
Readers and vendors can report a factual error with the exact page, claim, and primary source. Commercial relationships do not determine whether a correction is accepted.